Focus On Marketing: Effective Public Relations for Marketing and Cold Email Campaigns with Carson Spitzke

Unlocking Entrepreneurial Success with Carson Spitzke

In the latest episode of Pathways with Amber Stitt, we had the pleasure of diving deep into the world of entrepreneurship, online presence, and public relations with Carson Spitzke, an expert who has made significant strides in these domains. Carson’s journey is nothing short of inspiring, considering he transitioned from a hockey career to becoming a successful entrepreneur amid the challenges posed by the Covid-19 pandemic. His story offers valuable lessons for anyone looking to carve out their niche and succeed in the business world.

From Hockey to Public Relations: Carson's Unconventional Journey

Carson Spitzke didn’t initially set out to dive into the world of public relations. His entrepreneurial journey began out of necessity and a desire to solve real problems. After many injuries shortened his hockey career dreams, the onset of Covid-19 provided a unique opportunity for Carson to explore new avenues. Growing up, Carson skipped a grade and graduated high school early, realizing traditional classroom learning wasn’t for him. Instead, he focused on leveraging his quick learning ability and work ethic to dive into business opportunities.

"I started during 2020, right at the start of Covid. I was playing hockey before, I had got injured a bunch, quit. Covid popped around... I realized, I have never learned in a classroom traditionally... so I figured, well, I need to do my own thing," Carson shared.

The Power of Online Presence

Carson emphasized the critical role a strong online presence and storytelling play in building a brand and gaining trust. He narrated how he bought a course after seeing a testimonial from Kevin O'Leary, which led him to realize the power of social proof and why people make purchasing decisions based on perceived authority and trust.

"I saw others doing it and I realized if I'm buying off of this, I'm not the dumbest cookie in the tool shed. Let me help other people do this exact same thing so they can make more money," he explained.

Carson’s insights resonate with many entrepreneurs today who understand that building a compelling online presence is not just about visibility but also about establishing credibility.

The Framework for Success

Amber and Carson discussed the importance of having a structured approach to entering the market and acquiring clients. For Carson, mastering cold emailing was a game-changer. He outlined how cold emailing, despite being overlooked by many, can be incredibly effective when done right. Carson described the difference between cold and warm emails and how offering something valuable can make all the difference in getting a response.

"The biggest thing I'm seeing to actually get results with cold email isn't really making it one to one, it's giving something that people actually care about," he noted.

Consistency Is Key

One theme that stood out in the conversation was the importance of consistency and perseverance. Entrepreneurs, especially younger ones, often expect quick results and are discouraged by initial failures. Carson highlighted how important it is to stick with what works and to continually refine and test new methods.

"The months and the seasons where I did the best is when I just kept things simple, did what was working, and either did more of it, or just kept doing it for longer," Carson revealed.

Amber agreed, emphasizing that being consistent and not giving up too soon is crucial for success, a sentiment echoed by many successful entrepreneurs.

Tips for Aspiring Entrepreneurs

Carson offered practical advice for budding entrepreneurs:

Leverage Your Network:
Start with your existing network to gain initial clients.
Provide Value:
Offer services for free initially to build credibility and gather testimonials.
Learn and Adapt:
Consume as much relevant information as possible and act on what you learn quickly.
Consistency:
Keep things simple and stick with what works before jumping to new methods.

Final Reflections

Reflecting on the discussion, Carson and Amber stressed the importance of patience and tenacity in the entrepreneurial journey. They underlined that success often comes from a willingness to fail, learn, and keep pushing forward.

For anyone thinking about starting their own business, Carson’s journey from a former hockey player to a successful PR expert is a testament to the power of resilience, strategic thinking, and leveraging one’s strengths.

Whether you're just starting out or looking to scale your business, these insights can provide a solid foundation for your entrepreneurial endeavors.

Let's take action today!