The Dangers of "Chasing Yummy" in Business Strategy: "If you want to go outside your strategy, you're 'chasing yummy,' right? It feels so good to do, but probably you should spit it out is what you should do, because it's not yielding any strategic advantage." Startup Failure Rates and Differentiation: "They don't take the due diligent time to actually do the differentiation work up front."